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Crown Laboratories Buys Vita Liberata

Adds sunless tanning to its dermatology portfolio.

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By: TOM BRANNA

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Crown Laboratories, Inc. a specialty pharmaceutical company focused in dermatology and a Hildred Capital Partners, LLC (“Hildred”) portfolio company, has acquired Vita Liberata, an Ireland-based company with advanced organic formulations, specializing in sunless tanning and skin care products. Founded in 2003 by Alyson Hogg, Vita Liberata calls itself the first to market with “a completely non-toxic tanning brand.” This collection of odorless products is free from pa...

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